The Newest Tool in the Biometric Toolbox: A Closer Look at Eye Tracking

Fingerprints have been used as a means of biometric identification for decades. Speech recognition and analysis of speech patterns has been happening since the 1970s. Slowly, new methods such as facial recognition, iris recognition, and DNA-based testing have entered into popular use.

And yet, it’s amazing to think that even though efforts to standardize and operationalize biometric monitoring are less than twenty years old, biometric technology has become so ubiquitous that many of us use fingerprint recognition dozens of times every day to unlock our cell phones.

In this rapidly changing world of biometric monitoring, a new player has emerged: eye tracking.

Though eye tracking has been widely used in scientific research, applications for business are just beginning to thrive.

This is largely due to the vast technological improvements that have occurred over the last few years, changing eye tracking from an expensive, cumbersome laboratory experiment into a sleek and natural data collection experience.

Top modern eye trackers such as iMotions are non-intrusive, about as big as a smartphone, and allow for real-time biometric monitoring with excellent reliability and near-complete availability.

For more information on eye tracking, check out the following infographic. Below you will find:

  1. Information on the fascinating complexity of the human eye
  2. An overview of how eye-tracking works and the type of hardware required
  3. Standards for pricing and capability of eye-tracking technologies
  4. Tips and tricks for performing eye-tracking based research


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